About

This is a website dedicated to behind the scenes video for all things photography. The videos are created by two milwaukee photographers so people can see what goes on during a photoshoot, our thought process, how we light things, the technique, and a little interview with the model.

We at Photofide are very much into art. There has to be a story behind the picture, that’s how great pictures are made, a lot of people don’t realize it but that’s the secret to why a picture is intriguing and interesting. A photographer should not just keep snapping a picture but needs to carefully compose and frame the shot and create a beautiful photo. Treat it like art and it becomes art.


Dave Gruentzel

Dave Gruentzel

Dave Gruentzel

Photography was an accident in my high school schedule, and I’m glad it happened. I’ve always been an artistic person and this is another way to express ideas and myself. For me 50% of photography is taking the photo, the other 50% is the creative processing you do to make it better than real life. And the most important thing is the person behind the camera. It does not matter what kind of equipment you have, nothing can make up for that creative eye. Besides photography music is another passion of mine, both playing and recording. I also am a web and graphic designer.

Website | Twitter | Flickr | Model Mayhem


Alvin Arzaga

Alvin Arzaga

Alvin Arzaga

Hi guys! I’m Alvin Arzaga. frustrated painter (because the process was slow for me) turn photographer.
I enjoy shooting all kinds of subjects. But for me the most challenging is people. When choosing people as part of your composition…It connects with the observer in different ways.

Website | Twitter | Flickr | Model Mayhem